YES! Event

$500 off your wedding dress?!—We’ll toast to that!

During our Y.E.S. (Year End Sale) Event over 450+ of our in-stock wedding dresses will be featured at $500 off December 26–January, 2 2022 ONLY! Reserve early, as space is limited!



December 26–January 2, 2022 ONLY all in-stock wedding dresses will be featured at $500 off. If you’re a bride on a budget, or you’re a bride who can’t resist an amazing deal, you can’t miss this event!


Get ready to completely cross “Aisle Style” off your list when you say “Yes!” during the Y.E.S. Event. Treat yo’ self to $100 off any in-stock veil/headpiece & rely on your personal bridal stylist to  help you create your perfect wedding day look!



This is our biggest sale of the year—$500 off all in-stock wedding dresses, heck yes!


New wedding dresses are arriving daily—this is one of the few times we are able to discount new inventory!


Weddings are expensive—duh! Our Y.E.S. Event can help you achieve #dressgoals status without #breakingthebank.

Ready to reserve your appointment?

Click below to schedule your Y.E.S. Event appointment today!

Preview Y.E.S. Event Wedding Dresses

450+ wedding dresses, all featured in sizes 2–36, will be included in our Y.E.S. Event! Peek at a few of our favorites below…

Yes!, I want to shop the Y.E.S. Event!

Click below to view available appointments…


Let us answer some of our most commonly asked questions.

Yes! Currently our shop is operating by appointment only. Trust us, you will definitely want your own personal stylist to guide you through our hand-picked selection of dress styles, featured in many shapes, designs, sizes and prices. They will guide you through the fun of picking just the right one! Click here to book your appointment online, or call us at 608-784-3493 to speak with a Scheduling Specialist.

As your bridal besties we encourage you to bring the most caring, loving people with to your appointment—it could be just one person, or more, that’s up to you! Our Classic Wedding Gown Shopping Experience accommodates you (the bride!), plus four additional guests. If you are wanting to bring additional guests be sure to book one of our upgraded appointments! Information regarding each appointment type can be found in the scheduler.

Our shop features an exceptional and extensive collection of wedding dresses in sizes 2–36. Every in-stock wedding dress will be featured at $500 off during this event.

Creating an unforgettable, yet safe, experience for our guests is our mission and the precautions listed below help us fulfill our promise of safety to our customers and staff. If you, or any of your guests are feeling sick, please reschedule your appointment for a later date.

  • We are available by appointment only. This allows us to control the number of guests in our shop, which in turn helps us stay committed to prioritizing the health and safety of our brides and team.
  • Masks are highly encouraged in our lobby & common areas. Masks are optional in your private bridal suite. If you prefer your stylist to wear a mask, just let us know. We want you to feel safe & comfortable during your visit!
  • We are providing sanitizing stations throughout the shop for our brides and guests.
  • Currently we are not able to allow children under 12 in-shop, unless they are being fitted for purchased items.
  • We are extensively cleaning surfaces and fitting rooms before and after every try-on.

You can email us at info@charlottesbridal.net or call us at 608-784-3493. We can’t wait to hear from you!


Ready to reserve your appointment?

Click below to schedule your Y.E.S. Event appointment today!

Make Your Appointment

To shop this event be sure to make your appointment during the dates of December 26, 2021–January 2, 2022.



“Wow Wow Wow! I cannot say enough about my experience at Charlotte’s. My stylist made me feel beautiful & special from the moment we starting setting up appointment times. I loved my experience and HIGHLY recommend checking them out if you’re looking to find that perfect dress.”

– Danielle Krozel, Google Review

“Charlotte’s Bridal was my third and final stop!…My experience there topped the others by far! SO many beautiful gowns! My consultant was amazing. She really tuned into my style and ultimately, nailed it…Highly, HIGHLY recommend Charlotte’s!”

– Michelle Mack, Google Review

“What an amazing experience at Charlotte’s! Everyone that works there was kind, helpful and wonderful to work with. My stylist was able to understand my style, what worked well on my body, and was also very patient and kind. I would highly recommend Charlotte’s for anyone shopping for the perfect dress for their special day!”

– Jenny Adams, Google Review

About Charlotte’s Bridal

Our team is dedicated to helping you find your perfect dress!

Once upon a time (the fall of 2004) Jenn was working for the school district of Milwaukee when Kathy, her mom, called her with her next crazy idea…She was buying a bridal store, and she wanted Jenn to come back and help! Together they re-opened Charlotte’s and both were truly excited to start a new mother-daughter adventure.

Kathy, Jenn, and the entire Charlotte’s Team love making people’s dreams come true. Introducing brides to the dress of their dreams is a once in a lifetime experience, and every member of Charlotte’s staff still gets giddy when they help create one of the most special life memories a bride will have. For this and many other reasons, Charlotte’s has become the premier full-service bridal salon in the tri-state area.

At Charlotte’s we want every woman to feel celebrated in who she is, confident in her decisions and cherished in this moment of her life. Charlotte’s is the result of women who live out their dreams by creating and & facilitating life moments for every bride who walks through our doors. This is our story and we cannot wait to hear yours.

Store Location

We can’t wait to celebrate YOU in-shop!

Charlotte’s Bridal & Formal Wear

208 Copeland Avenue, La Crosse, WI 54603

Store Hours

Sunday: 11:00 a.m.–4:00 p.m.

Monday–Tuesday: 10:00 a.m.–5:00 p.m.

Wednesday–Thursday: 10:00 a.m.–7:00 p.m.

Friday: 10:00 a.m.–5:00 p.m.

Saturday: 9:00 a.m.–5:00 p.m.

I’m ready to shop the Y.E.S. Event!