Once upon a time (the fall of 2004) Jenn was working for the school district of Milwaukee when Kathy, her mom, called her with her next crazy idea…she was buying a bridal store, and she wanted Jenn to come back and help! Together they re-opened Charlotte’s and both were truly excited to start a new mother-daughter adventure.

The girls quickly got to work. Kathy’s passion for all things retail & customer service, paired with Jenn’s office & organizational skills made them an unstoppable team. The store quickly outgrew its original location and the hunt for a bigger building was on. An old bowling alley came onto the market and Kathy decided this would be Charlotte’s new home. For the next six months the Walker family put on their hard hats and gutted the building. The new location at 208 Copeland Avenue opened its doors, Charlotte’s was growing and continues to grow each year!

Kathy and Jenn love making people’s dreams come true. Introducing brides to the dress of their dreams is a once in a lifetime experience, and every member of Charlotte’s staff still gets giddy when they help create one of the most special life memories a bride will have. For this and many other reasons, Charlotte’s has become the premier full-service bridal salon in the tri-state area.

At Charlotte’s we want every woman to feel celebrated in who she is, confident in her decisions and cherished in this moment of her life. Charlotte’s is the result of women who live out their dream by creating and & facilitating life moments for every bride who walks through our doors. This is our story and we cannot wait to hear yours.