Visit us in-shop during the sale! Your appointment reserves your personal stylist & private dressing room for you and up to 3 guests. Click “Book Your Appointment” to reserve, or call us at 608-784-3493.
What is the National Bridal Sale Event?
Our 4th Annual National Bridal Sale Event is the biggest wedding dress sale event we host, and it only happens once a year! Our entire in-stock wedding dress collection is on sale! Our collection includes sizes ranging from 2-34 in an array of the most unique cuts and styles. Featured gowns will start at $399, and over 200 dresses will be priced at $1,000 & under! This event does sell out every year, so be sure to reserve your appointment right away!
Sneak Peek of Featured Wedding Dresses
Kind Words From Our Brides
“Wow Wow Wow! I cannot say enough about my experience at Charlotte’s. My stylist made me feel beautiful and special from the moment we starting setting up appointment times. I loved my experience and HIGHLY recommend checking out Charlotte’s if you’re looking to find that perfect dress.”
– Danielle Krozel
– Sandi Koepp
“What an amazing experience at Charlotte’s Bridal. Everyone that works there was kind and helpful and wonderful to work with. My stylist was able to understand my style and what worked well on my body and was also very patient and kind. I would highly recommend Charlotte’s for anyone shopping for the perfect dress for their special day!”
– Jenny Adams
About Charlotte’s Bridal
Our team is dedicated to helping you find your perfect dress.
Once upon a time (the fall of 2004) Jenn was working for the school district of Milwaukee when Kathy, her mom, called her with her next crazy idea…She was buying a bridal store, and she wanted Jenn to come back and help! Together they re-opened Charlotte’s and both were truly excited to start a new mother-daughter adventure.
Kathy, Jenn, and the entire Charlotte’s Team love making people’s dreams come true. Introducing brides to the dress of their dreams is a once in a lifetime experience, and every member of Charlotte’s staff still gets giddy when they help create one of the most special life memories a bride will have. For this and many other reasons, Charlotte’s has become the premier full-service bridal salon in the tri-state area.
At Charlotte’s we want every woman to feel celebrated in who she is, confident in her decisions and cherished in this moment of her life. Charlotte’s is the result of women who live out their dreams by creating and & facilitating life moments for every bride who walks through our doors. This is our story and we cannot wait to hear yours.